Inside Steve's Brain (Stock Expected May 15th) View Larger Image | Leander Kahney
Portfolio, Hardcover, Published April 2008, 304 pages, ISBN 1591841984 | List Price: $23.95
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Steve Jobs has turned his personality traits into a business philosophy. Here’s
how he does it.
It’s hard to believe that one man revolutionized computers in the 1970s
and ’80s (with the Apple II and the Mac), animated movies in the 1990s
(with Pixar), and digital music in the 2000s (with the iPod and iTunes). No
wonder some people worship him like a god. On the other hand, stories of his
epic tantrums and general bad behavior are legendary.
Inside Steve’s Brain cuts through the cult of personality that surrounds
Jobs to unearth the secrets to his unbelievable results. It reveals the real
Steve Jobs—not his heart or his famous temper, but his mind. So what’s
really inside Steve’s brain? According to Leander Kahney, who has covered
Jobs since the early 1990s, it’s a fascinating bundle of contradictions.
Jobs is an elitist who thinks most people are bozos—but he makes gadgets
so easy to use, a bozo can master them.
He’s a mercurial obsessive with a filthy temper—but he forges deep
partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John
Lasseter.
He’s a Buddhist and anti-materialist—but he produces mass-market
products in Asian factories, and he promotes them with absolute mastery of the
crassest medium, advertising.
In short, Jobs has embraced the traits that some consider flaws—narcissism,
perfectionism, the desire for total control—to lead Apple and Pixar to
triumph against steep odds. And in the process, he has become a self-made billionaire.
In Inside Steve’s Brain, Kahney distills the principles that guide Jobs
as he launches killer products, attracts fanatically loyal customers, and manages
some of the world’s most powerful brands.
The result is this unique book about Steve Jobs that is part biography and
part leadership guide, and impossible to put down. It gives you a peek inside
Steve’s brain, and might even teach you something about how to build your
own culture of innovation.
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