 |
Beginning PHP and MySQL E-Commerce: From Novice to Professional
Be the First to Write a Review and tell the world about this title!People who purchase this book frequently purchase: Books on similar topics, in best-seller order:Books from the same publisher, in best-seller order:
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition
covers every step of the design and building process involved in creating powerful,
extendable e-commerce web sites. Based around a real-world example involving
a web site selling t-shirts, you’ll learn how to create and manage a product
catalog, build and integrate a shopping cart, and process customer accounts
and PayPal/credit card transactions.
With the e-commerce framework in place, authors Emilian Balanescu and Cristian
Darie show you how to integrate advanced features sure to set your web site
apart from the competition. You’ll learn how to expand your catalog using
Amazon Web Services, optimize the web site for the search engines, and take
advantage of Ajax to build an even more user-friendly shopping cart.
Other highlights:
• The authors show you how to build a complex, extendable e-commerce web site
using sound development practices.
• This second edition has been updated to take advantage of a more flexible
templating system, and new chapters cover Ajax integration and search engine
optimization.
• The text goes beyond basic product and customer management, showing you how
to integrate product reviews, process payments using both credit cards and PayPal,
and expand your web site catalog using third-party services such as Amazon’s
affiliate program.
What you'll learn
• Build an extensible e-commerce web site using sound development techniques.
• Increase sales through proven techniques such as cross-selling, upselling,
and enhancing customer service offerings.
• Expand your product and service offerings by integrating with reseller programs
such as Amazon Affiliates via XML web services.
• Take advantage of search engine optimization techniques to make your web site
more easy to find.
Who is this book for?
This book was written for individuals seeking to build e-commerce web sites
using the PHP language and MySQL database.
About the Apress Beginning Series
The Beginning series from Apress is the right choice to get the information
you need to land that crucial entry-level job. These books will teach you a
standard and important technology from the ground up because they are explicitly
designed to take you from “novice to professional.” You’ll start
your journey by seeing what you need to know—but without needless theory
and filler. You’ll build your skill set by learning how to put together
real-world projects step by step. So whether your goal is your next career challenge
or a new learning opportunity, the Beginning series from Apress will take you
there—it is your trusted guide through unfamiliar territory!
Table of Contents
About the Authors
About the Technical Reviewers
Acknowledgments
Introduction
PART 1 Phase I of Development
Chapter 1 Starting an E-Commerce Site
Chapter 2 Laying Out the Foundations
Chapter 3 Starting the TShirtShop Project
Chapter 4 Creating the Product Catalog: Part 1
Chapter 5 Creating the Product Catalog: Part 2
Chapter 6 Product Attributes
Chapter 7 Search Engine Optimization
Chapter 8 Searching the Catalog
Chapter 9 Receiving Payments Using PayPal
Chapter 10 Catalog Administration: Departments and Categories
Chapter 11 Catalog Administration: Products and Attributes
PART 2 Phase II of Development
Chapter 12 Creating Your Own Shopping Cart
Chapter 13 Implementing AJAX Features
Chapter 14 Accepting Customer Orders
Chapter 15 Product Recommendations
PART 3 Phase III of Development
Chapter 16 Managing Customer Details
Chapter 17 Storing Customer Orders
Chapter 18 Implementing the Order Pipeline: Part 1
Chapter 19 Implementing the Order Pipeline: Part 2
Chapter 20 Processing Credit Card Transactions
Chapter 21 Product Reviews
Chapter 22 Using Amazon.com Web Services
Index
About the Authors
Emilian Balanescu is a programmer experienced in many technologies,
such as PHP, Java, .NET, PostgreSQL, MySQL, and MS SQL Server. He currently
works as a Wireless Network Administrator at accessNET International S.A. Romania,
a company that provides fixed wireless access services operating a point-to-multipoint
digital radio communication network with national coverage. You can reach Emilian
at www.emilianbalanescu.ro.
Cristian Darie is a software engineer with experience in a wide range
of modern technologies, and the author of numerous books, including his popular
ASP.NET C# E-Commerce tutorial, his AJAX and PHP tutorial, and his SEO tutorial
for PHP developers. Cristian is studying distributed application architectures
for his PhD, and is getting involved with various commercial and research projects.
When not planning to buy Google, he enjoys his bit of social life. If you want
to say "Hi," you can reach Cristian through his personal website,
http://www.cristiandarie.ro.
|
|
