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Clear Blogging: How People Blogging Are Changing the World and How You Can Join Them View Larger Image | Bob Walsh
Apress, Paperback, Published February 2007, 375 pages, ISBN 1590596919 | List Price: $24.99
Our Price: $15.95
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Read an excerpt:
Chapter 9: Successful Blogging
Excerpt provided courtesy of Apress. Copyright © Apress, Inc. Written permission from the publisher is required for any use of this material.
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Almost overnight, blogging has become a social, political, and business force
to be reckoned with. Your fellow students, workers, and competitors are joining
the blogosphere—and making money, influencing elections, getting hired,
growing market share, and having fun—to the tune of 8,000 new bloggers
a day.
Clear Blogging sets out to answer in nontechnical terms what blogging
has to offer and why and how you should blog. If you’ve never read a blog,
but you keep hearing that term on the news, Clear Blogging will show
you why blogging has shaken up mainstream media, and how a blogger can end up
on CNN. If you’re just starting to read blogs, Clear Blogging is
your native guide to the blogosphere, covering how to get the best, most interesting
information with the least amount of time and effort. The main course of Clear
Blogging shows what you stand to gain from blogging, and how you can go
from your first post to being welcomed aboard the blogosphere’s A-list.
Whether you’re already blogging or you’re considering it, you’ll
want to get a copy of this book because it
- Covers how blogging can improve your job prospects, professional practice,
business revenue, company reputation, and the world you live in
- Includes over 50 interviews with successful bloggers who are influencing
products, policy makers, potential employers, and millions of the general
public—all while earning an online reputation and real profits
- Shows you how to apply the best practices of news gathering to build your
blog’s reputation and brand
- Is heavy on the specific benefits of blogging and light on the technological
aspects
About the Author
Bob Walsh has been a contract software developer in the San Francisco Bay area
for the past 22 years, specializing in desktop information systems. His company,
Safari Software, Inc., has for the past decade amazingly focused on the same
thing, albeit at a higher hourly rate.
In 2003, as outsourcing finished what the dot.com bust started, he developed
MasterList Standard Version, an Excel-based project and task management application.
Two years and 40,000 users later, Safari Software, Inc., became a real live
tooting micro-ISV by releasing MasterList Professional, a Windows personal project
and task management application that, unlike traditional time management tools,
gives you total control over your business and personal life while improving
how you spend your time.
Before joining the ranks of the computer industry, Walsh was a reporter for
several news organizations, most worth bragging about being United Press International
(UPI).
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