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CIW Site Designer Certification Bible
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From basic concepts to more technical topics, CIW™ Site Designer Certification
Bible serves not only as a must-have for those taking the Site Designer
exam, but an invaluable resource for anyone working on designing Internet sites
in today’s business world. The book covers design methodology, layout, graphics,
multimedia, development, HTML structure, metadata, cascading style sheets, servers,
cookies, plug-ins, 3rd party tools, and more.
Table of Contents
Preface ix
Acknowledgments xvii
Part I: Exploring Web Site Design Methodology
Chapter 1: Basic Design Concepts
The Web as a New and Unique Information Media
How the Web is different from traditional media
Personalization is the key
The role of site design in Web development
The evolution of site design
The evolution of site design tools
Choosing the right combination of tools and technology
General Principles of Good Site Design
Why You Need to Know HTML
The Future of Site Design
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 2: Page Layout and Design
Overview of Current Web Technologies
Web characteristics
The direction of the Web
Web technology and tools
Basic design concepts
Reconciling design with technology
HTML review
Effective Page Design and Layout Components
Layout components
Layout formats
User's attention
Screen resolution
Colors, Fonts, and White Space
Color basics
Implementing fonts
Whitespace and readability
Defining and Executing Usability Tests
Technology
Testing
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 3: Site Navigation
Why Is Navigation Important?
Navigation Strategies
Primary and secondary
Browser navigation
Site structure and hierarchy
Defining and Implementing Site Navigation
Site structure, URLs, and file names
Familiar conventions
Guided navigation
Define a plan
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 4: Graphics
Images and Site Design
Keeping an eye on image size
Acquiring graphics for your Web pages
Creating complete image elements
Digital Images
Image types
Image attributes
Image File Formats
File format options
Native Web graphic formats
Optimizing Images for the Web
Reduce the number of colors
Avoid anti-aliasing and gradients
Slice your graphics into smaller pieces
Reuse graphics
Use height and width attributes
Use optimization tools
Image-Editing Tools
Using Jasc Paint Shop Pro
A tour of Paint Shop Pro's menus and tool bars
Basic image development
Advanced techniques
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 5: Multimedia
Multimedia Design Methods
Goals of a multimedia site
Multimedia site design basics
Multimedia Capabilities
Audio
Animation
Video
Choosing the Appropriate Media
Multimedia authoring
Plug-ins or applets?
Visualize and understand your users
Performance
Building User Interaction
Tools for Creating Multimedia
Audio authoring, editing, and converting
Video authoring and editing
Animation
Multimedia players
Copyright Law and Infringement
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 6: The Development Process
Site Development Process
Design teams
Development phases
Creating Web sites from the bottom up
Design goals
Vision statements
Business requirements
A Web Site as a Metaphor
Guidelines for working with metaphors
Example metaphors
Defining the Mindmapping Process
Site Implementation Factors
Scope
Resource requirements
Technology requirements
Time constraints
Moving from Vision to Strategy
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Part II: Understanding Web Site Design Technology
Chapter 7: HTML Standards and Compliance
The Development of HTML
Hypertext
SGML
HTML
An Overview of HTML Versions
HTML 1.0 and 2.0
HTML 3.0 and 3.2
HTML 4.0 and 4.01
Deprecated Tags
Standard vs. Proprietary HTML
Web Browser HTML Support
HTML 4.01 and XHTML
An XML vocabulary
XHTML rules
Internet and Web Standards Organizations
World Wide Web Consortium
Internet Society
Internet Research Task Force
The Internet Corporation for Assigned Names and Numbers
Request for Comments
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 8: HTML Tables and Page Structure
Overview of Table Markup Tags
Designing Tables for Page Layout Control
Nesting tables
Diagramming tables
Spanning rows and columns
Dealing with Page Design Snags
Unwanted whitespace
Turning table borders off
Working with Other Table Attributes
Table width
Cell spacing and padding
Adding color
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment Questions
Scenarios
For More Information
Chapter 9: HTML Frames and Site Design
Frames and Usability
Navigating within frames
Printing framed pages
When you should use frames
Overview of Frame Markup
The frameset tag
The frame tag
The noframes tag
Inline frames
The Frameset DTD
Hyperlinks in Frames
Defining a frame name
Using the a tag
Target values
The base tag
Nested Framesets
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 10: Metadata in HTML
Overview of Metadata
Including a DOCTYPE declaration
The title tag
Using the meta tag
Search engines
Using Metadata Effectively
Adding keywords
Developing link relationships
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 11: Cascading Style Sheets
A Brief History of Style Sheets
The Evolution of Cascading Style Sheets
CSS1
CSS2
CSS3
Design Theory Behind CSS
Separate style from structure
Ensure consistency in display
Make updates and changes easier
CSS Syntax
Selector types
Grouping selectors and declarations
The importance of punctuation
CSS Property Families Overview
The Different Ways to Use CSS in Web Design
Internal, or embedded, style sheets
External style sheets
Imported style sheets
Inline styles
The Rules of Inheritance and Cascade
Inheritance
Cascade
Style Guides
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 12: Plug-Ins and Downloadable Files
Understanding Plug-Ins and Downloadable Files
Downloadable vs. displayable files
Common plug-ins and the files they support
Linking to downloadable files
How plug-ins and downloadable files affect the user experience
Downloading and Installing Plug-Ins
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Part III: Using Web Site Development Tools
Chapter 13: Microsoft FrontPage 2000
Introduction
to FrontPage 2000
FrontPage Tools and Navigation
Menus
Toolbars
Views
Creating and Managing Webs and Web Pages
Creating a new Web
Importing a Web
Managing Webs and Web pages
Adding HTML Elements to a Page
Page properties
Images
Image maps
Text
Links
Tables
Frames
Forms
Style sheets
Themes
Advanced FrontPage Features
Adding DHTML
Components
Search forms
Reports
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 14: Macromedia Dreamweaver 3.0
Dreamweaver Tools and Navigation
Document window
Tools
Layers
Library items
HTML editing
Behaviors
Defining a site
HTML Elements in Dreamweaver
Creating an HTML document
Head properties
Images
Image maps
Text
Links
Tables
Frames
Forms
Style sheets
Dreamweaver Templates
Creating a template
Applying templates
Updating templates
JavaScript and Behaviors
The Behaviors palette
Applying a behavior
The Macromedia Exchange
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 15: Allaire HomeSite 4.5
Introduction
to HomeSite 4.5
The HomeSite interface
HomeSite wizards
HomeSite Templates
What's in a template
Creating a new document from a template
Modifying and creating templates
Working with Tags
Tag Insight
The Tags menu
Tag Chooser
Automatic tag completion
Code snippets
Tag Inspector
Managing Files
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 16: Macromedia Flash 5.0 and Dynamic Media
Introduction
to Flash
Exploring the Flash interface
The Flash Player
The Timeline -- Scenes, Frames, and Layers
Using the Movie Properties dialog box
Scenes
Frames
Keyframes
Editing multiple frames
Layers
Symbols
Creating a new symbol
Creating button symbols
Creating symbol instances
The Flash Library
Tweening
Motion tweening
Motion tweening on a path
Shape tweening
Text tweening
Actions
Frame actions
Button actions
Tell Targets and With action calls
Audio
Saving and Publishing Movies
Testing your movie
Adding Flash movies to a Web page
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Part IV: Applying Advanced Design Technology
Chapter 17: JavaScript and Client-Side Web Scripting
Scripting Web Pages
The role of authoring and programming
In the realm of scripting
Client-side scripting
Server-side scripting
Basic Coding Concepts
Structuring computer programs
Controlling computer programs
Designing a program
Variables and operators
Statements and functions
Debugging
Introduction
to JavaScript
Brief history of JavaScript
Strengths and weaknesses
Syntax
Objects, methods, events, and properties
Browser support
Common usage
JavaScript vs. Java
Adding JavaScript to a Web Page
The script tag
JavaScript event handlers
Putting it all together
Data validation with JavaScript
Introduction
to Dynamic HTML
JavaScript
Document Object Model
Implementing DHTML
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 18: Java Applets in Web Pages
The Difference between Scripts and Programs
Introduction
to Java
Strengths and weaknesses
Applets
Servlets
Creating Applets
Using downloaded applets
Working with programmers
Applet authoring tools
Java for animation
Adding an Applet to a Web Page
The applet tag
The param tag
The object tag
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
For More Information
Chapter 19: Extensible Markup Language and Authoring
Why XML?
Inside the world of markup
Why HTML just isn't enough
XML: The new markup for the Internet age
A Brief History of XML
XML and SGML
XML and HTML
The Benefits of Keeping Display and Structure Separate
Components of an XML Document
DTDs
Elements
Attributes
Entities
Well-Formed and Valid XML Documents
Well-formed XML documents
Taking the next step: valid XML documents
Browser Support for XML
XHTML
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 20: HTTP Servers and Cookies
How Web Servers and Web Browsers Communicate
Ports
Common Web servers
Web server administration
Server-Side Programming
CGI
ASP
JSP
Choosing the right programming paradigm
The pros and cons of server-side programming
Web Servers and State
An Overview of Cookies
Using cookies
How cookies are built
Debunking cookie myths
The pros and cons of using cookies
Configuring a browser to work with cookies
Deleting cookies from your local computer
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Chapter 21: Web Site Publishing and Database Technology
Anatomy of a Well-Designed Site
Publishing Your Site
Choosing a Web site hosting option
Deploying your site
Introduction
to Databases
Database structure basics
Retrieving data from databases
Managing databases
Assessment Questions
Scenarios
Lab Exercises
Answers to Chapter Questions
Chapter pre-test
Assessment questions
Scenarios
For More Information
Appendix A: What's on the CD-ROM
Appendix B: Objective Mapping
Appendix C: Sample Exam
Appendix D: Exam Tips
Appendix E: HTML 4.01 Elements and Attributes
Appendix F: CSS2 Properties and Values
Appendix G: Design Resources, Style Guides, and References
Glossary
Index
Book Registration Information
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