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Web ReDesign: Workflow That Works, 2nd Edition View Larger Image | Kelly Goto, Emily Cotler
New Riders Publishing, Paperback, 2nd edition, Published December 2004, 281 pages, ISBN 0735714339 | List Price: $55.00
Our Price: $34.50
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If anything, this volume's premise--that the business of Web design is one of
constant change-has only proven truer over time. So much so, in fact, that the
12-month design cycles cited in the last edition have shrunk to 6 or even 3 months
today. Which is why, more than ever, you need a smart, practical guide that demonstrates
how to plan, budget, organize, and manage your Web redesign - or even you initial
design - projects from conceptualization to launch. This volume delivers! In these
pages Web designer extraordinaire Kelly Goto and coauthor Emily Cotler have distilled
their real-world experience into a sound approach to Web redesign workflow that
is as much about business priorities as it is about good design. By focusing on
where these priorities intersect, Kelly and Emily get straight to the heart of
the matter. Each chapter includes a case study that illustrates a key step in
the process, and you'll find a plethora of forms, checklists, and worksheets that
help you put knowledge into action.
About the Authors
Kelly Goto is a sought-after lecturer on the topics of web development,
information design, and usability. Currently a principal at Gotomedia, Inc.,
an online consultancy for user experience on the web, Kelly recently spent several
years as the creative director at the San Francisco office of Idea Integration,
where she was integral to the successful redesign of many sites, including Webvan.com,
Food.com, and Genentech. Before Idea, she was senior producer at Warner Bros.
Online, where she helped launch their online presence in 1995. In commercial
design since the late 1980s, Kelly has acted as art director, designer, and
multimedia producer for many high-profile clients, including National Geographic
Online, Adobe Corporation, Paramount Television, Macromedia Corp, and Sony Pictures.
Emily Cotler is a graphic designer, web designer, journalist,
and novelist. Focusing primarily on smaller sites for individual creative professionals
and small enterprises, Emily specializes in creating (or re-creating, as the
case may be) a positive web presence for smaller budgets. Her clients include
New York Times best-selling authors Julia Quinn and Susan Andersen, and many
small but thriving companies, including L.A.-based entertainment booking agency
Artist Booking International, Denver-based technical writing firm Pomegranate
Consulting, and Seattle-based Kira Stewart Photography. A regular contributor
to Publish Magazine since 1998, Emily currently has a 40-foot commute to Waxcreative
Design in Oakland, California, where she reigns as creative directrix.
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