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Microsoft Excel Data Analysis and Business Modeling View Larger Image | Wayne L. Winston
Microsoft Press, Paperback, Bk&CD edition, Published January 2004, 602 pages, ISBN 0735619018 | List Price: $39.99
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Discover what business analysts at leading companies know about using Excel to
make better decisions-direct from the expert that taught them!
Now you can apply the techniques that business analysts at leading companies
use to analyze and transform data into bottom line results. For more than 10
years, well-known consultant and business professor Wayne Winston has been teaching
corporate clients and MBA candidates the most effective ways to use Microsoft
Excel for data analysis, modeling, and decision making. This practical, business-focused
guide delivers the best of Winston's classroom experience to you in 70+ concise
chapters, organized by real-world scenarios. Quickly find and apply exactly
the information you need to solve a specific business problem-from asset allocation
modeling to estimating exponential growth, forecasting sales, optimizing portfolios,
and other critical functions. You also get all the book's sample files on CD-ROM-ready
for use in your own work.
Key Book Benefits:
- Author Wayne Winston is a highly regarded corporate consultant and business
school professor who teaches the best ways to use Excel for data analysis and
decision making.
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Each of the 70+ concise, business-focused chapters begins with a real-world
scenario, and then shows you how to use Excel within that context to create
an effective solution.
-
Topics include asset allocation modeling, creating histograms, elasticity and
demand curves, estimating exponential growth, forecasting sales, optimal bidding
strategies, portfolio optimization, and more!
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Bonus content: see how to use the powerful Excel Solver add-in to analyze statistics
with a fun, fantasy football exercise.
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CD-ROM features the sample files used in the book.
About the Author
Wayne L. Winston teaches decision sciences at Indiana University's Kelley
School of Business. For more than 10 years he has taught business analysts how
to use Excel to make better decisions. His clients include Bristol-Myers Squibb
Company; Cisco Systems, Inc.; Eli Lilly and Company; Ford Motor Company; General
Motors Corporation; Intel Corporation; Microsoft Corporation; NCR Corporation;
Owens Corning; Pfizer, Inc.; Proctor & Gamble; the U.S. Army; and the U.S.
Department of Defense. Wayne and business partner Jeff Sagarin developed a player
rating system that the Dallas Mavericks use to identify statistical trends and
evaluate players. Wayne is also a two-time Jeopardy! Champion.
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