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Web 2.0: A Strategy Guide View Larger Image | Amy Shuen
O'Reilly Media, Hardcover, Published April 2008, 243 pages, ISBN 0596529961 | List Price: $24.99
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Web 2.0 makes headlines, but how does it make money? This concise guide explains
what's different about Web 2.0 and how those differences can improve your company's
bottom line. Whether you're an executive plotting the next move, a small business
owner looking to expand, or an entrepreneur planning a startup, Web 2.0:
A Manager's Guide illustrates through real-life examples how various businesses,
large and small, are creating new opportunities on today's Web.
This book is about strategy. Rather than focus on the technology, the examples
concentrate on its effect. You learn that creating a Web 2.0 business, or integrating
Web 2.0 strategies with your existing business, means creating places online
where people like to come together to share what they think, see, and do. When
people come together over the Web, the result can be much more than the sum
of the parts. The customers themselves help build the site, as old-fashioned
"word of mouth" becomes hypergrowth.
Web 2.0: A Manager's Guide demonstrates the power of this new paradigm
by examining how:
- Flickr, a classic user-driven business, created value for itself by helping
users create their own value
- Google made money with a model based on free search, and changed the rules
for doing business on the Web-opening opportunities you can take advantage
of
- Social network effects can support a business-ever wonder how FaceBook grew
so quickly?
- Businesses like Amazon tap into the Web as a source of indirect revenue,
using creative new approaches to monetize the investments they've made in
the Web
Written by Amy Shuen, an authority on Silicon Valley business models and innovation
economics, Web 2.0: A Manager's Guide explains how to transform your
business by looking at specific practices for integrating Web 2.0 with what
you do. If you're executing business strategy and want to know how the Web is
changing business, this book is for you.
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