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Web Site Measurement Hacks View Larger Image | Eric T. Peterson
O'Reilly Media, Paperback, Published August 2005, 405 pages, ISBN 0596009887 | List Price: $24.95
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In order to establish and then maintain a successful presence on the Web, designing
a creative site is only half the battle. What good is an intricate Web infrastructure
if you're unable to measure its effectiveness? That's why every business is desperate
for feedback on their site's visitors: Who are they? Why do they visit? What information
or service is most valuable to them?
Unfortunately, most common Web analytics software applications are long on
functionality and short on documentation. Without clear guidance on how these
applications should be integrated into the greater Web strategy, these often
expensive investments go underused and underappreciated.
Enter Web Site Measurement Hacks, a guidebook that helps you understand your
Web site visitors and how they contribute to your business's success. It helps
organizations and individual operators alike make the most of their Web investment
by providing tools, techniques, and strategies for measuring--and then improving--their
site's usability, performance, and design. Among the many topics covered, you'll
learn:
- definitions of commonly used terms, such as "key performance indicators"
(KPIs)
- how to drive potential customers to action
- how to gather crucial marketing and customer data
- which features are useful and which are superfluous
- advanced techniques that senior Web site analysts use on a daily basis
By examining how real-world companies use analytics to their success, Web Site
Measurement Hacks demonstrates how you, too, can accurately measure your Web
site's overall effectiveness. Just as importantly, it bridges the gulf between
the technical teams charged with maintaining your Web's infrastructure and the
business teams charged with making management decisions.
It's the technology companion that every site administrator needs.
About the Author
Eric Peterson has been working in Web analytics since 1998 in
both a technical and a marketing capacity. Currently, he is an analyst at JupiterResearch,
a well-respected analyst firm focusing exclusively on the Internet, covering
analytics, search, content management systems and related application technology.
In his short tenure at JupiterResearch, he has been quoted in a number of well-respected
publications, including InternetRetailer, InfoWorld, The Deal, Ecommerce Guide,
Datamation, MediaDaily News and Clickz. He regularly give Webinars on a number
of site operations subjects including Web analytics, key performance indicators,
search, usability and content management.
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