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Ambient Findability View Larger Image | Peter Morville
O'Reilly Media, Paperback, Published September 2005, 188 pages, ISBN 0596007655 | List Price: $29.95
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Read an Excerpt:
Chapter 1: Lost and Found
Excerpt provided courtesy of O'Reilly and Associates.
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How do you find your way in an age of information overload? How can you filter
streams of complex information to pull out only what you want? Why does it matter
how information is structured when Google seems to magically bring up the right
answer to your questions? What does it mean to be "findable" in this day and
age?
This eye-opening new book examines the convergence of information and connectivity.
Written by Peter Morville, author of the groundbreaking Information Architecture
for the World Wide Web, the book defines our current age as a state of unlimited
findability. In other words, anyone can find anything at any time. Complete
navigability
Morville discusses the Internet, GIS, and other network technologies that are
coming together to make unlimited findability possible. He explores how the
melding of these innovations impacts society, since Web access is now a standard
requirement for successful people and businesses. But before he does that, Morville
looks back at the history of wayfinding and human evolution, suggesting that
our fear of being lost has driven us to create maps, charts, and now, the mobile
Internet.
The book's central thesis is that information literacy, information architecture,
and usability are all critical components of this new world order. Hand in hand
with that is the contention that only by planning and designing the best possible
software, devices, and Internet, will we be able to maintain this connectivity
in the future. Morville's book is highlighted with full color illustrations
and rich examples that bring his prose to life.
Ambient Findability doesn't preach or pretend to know all the answers.
Instead, it presents research, stories, and examples in support of its novel
ideas. Are we truly at a critical point in our evolution where the quality of
our digital networks will dictate how we behave as a species? Is findability
indeed the primary key to a successful global marketplace in the 21st century
and beyond. Peter Morville takes you on a thought-provoking tour of these memes
and more -- ideas that will not only fascinate but will stir your creativity
in practical ways that you can apply to your work immediately.
Table of Contents
Preface
1. Lost and Found
Definition
Information Literacy
Business Value
Paradise Lost
2. A Brief History of Wayfinding
All Creatures Great and Small
Human Wayfinding in Natural Habitats
Maps and Charts
The Built Environment
Wayfinding in the Noosphere
The Web
The Baldwin Effect
3. Information Interaction
Defining Information
Information Retrieval
Language and Representation
The People Problem
Information Interaction
4. Intertwingled
Everyware
Wayfinding 2.0
Findable Objects
Imports
Exports
Convergence
Asylum
5. Push and Pull
Marketing
Design
Findability Hacks
Personalization
Ebb and Flow
6. The Sociosemantic Web
Us and Them
The Social Life of Metadata
Documents
A Walk in the Park
7. Inspired Decisions
Bounded Irrationality
Informed Decisions
Network Culture
The Body Politic
Information Overload
Graffiti Theory
Sources of Inspiration
Ambient Findability
Index
About the Author
Peter Morville is president of Semantic Studios,
an information architecture, user experience, and findability consultancy. For
over a decade, he has advised such clients as AT&T, IBM, Microsoft, Harvard
Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo. Peter
is best known as a founding father of information architecture, having co-authored
the field's best-selling book, Information Architecture for the World Wide
Web. Peter serves on the faculty at the University of Michigan's School
of Information and on the advisory board of the Information Architecture Institute.
He delivers keynotes and seminars at international events, and his work has
been featured in major publications including Business Week, The Economist,
Fortune, and The Wall Street Journal. You can contact Peter Morville
by email (morville@semanticstudios.com). You can also find him offline at 42.2
N 83.4 W or online at semanticstudios.com
and findability.org.
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