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Search Engine Optimization: An Hour a Day, 2nd Edition
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This is the ultimate guide to do-it-yourself search engine optimization. It
clearly explains important SEO concepts, trends, and best practices before laying
out a day-by-day plan for developing, managing, and measuring a successful SEO
plan. The hour-a-day approach makes what can be an overwhelming task feel approachable
– perfect for overworked marketers, PR pros, small-business owners, and
professionals throughout an organization tasked with driving targeted traffic
to a web site.
The book features:
• The “eternal truths” of SEO
• Important search engine concepts
• Strategies for setting SEO goals and getting buy-in throughout a company
• A thorough, day-by-day plan for developing and implementing an SEO strategy
that can include both free and paid efforts
• Tracking spreadsheets, keyword list templates, tag/directory listing reference
sheets, templates for checking rank and site indexes, and a calendar with daily
SEO tasks that you can import into your own calendar system, plus many other
useful documents for implementing an SEO plan and measuring its effectiveness
• Fascinating real-world “From the Trenches” case studies, with names
changed to protect the (not so) innocent
• Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss
key issues from their unique perspective
• Hints, tips, and techniques for everyone from one-person shops to Fortune 500
companies
• Perspective on today’s hot SEO trends
• Habits for effectively monitoring trends, your competition, and your SEO results
• A companion web site with related downloads, forums, and additional resources.
Based on extensive reader feedback, enhancements to the Second Edition include:
• Expanded strategy for small businesses
• Expanded blog optimization
• New tips and strategies for maximizing social media optimization
• Expanded information on video and image search
• Expanded local search information
• The latest information on the major search engines and newly available
keyword research tools
• New case studies featuring small businesses
• New materials for the web designer seeking to offer SEO services
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