AdWords For Dummies View Larger Image | Howie Jacobson
Wiley, Paperback, Published August 2007, 384 pages, ISBN 0470152524 | List Price: $24.99
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• AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create
targeted, cost-efficient advertising campaigns on the Web, and accounts for the
bulk of Google's $6 billion in annual revenues
• This all-new guide helps advertisers get a handle on AdWords complexities and
nuances, adopt AdWords best practices, and turn clicks into ka-ching!
• Topics covered include conducting quick and cheap market research, crafting
a message that cuts through the clutter, choosing AdWords settings, bidding on
keywords, setting a maximum daily spend, improving the Web page that an ad points
to, testing strategies, tracking results, and using Web analytics tools
• Includes an exclusive offer from Google-AdWords credits equivalent to the price
of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks,
narrated video walkthroughs, and free trials of the author's software
Table of Contents
Introduction.
Part I: Becoming a Google Advertiser.
Chapter 1: Profiting from the Pay-Per-Click Revolution.
Chapter 2: Setting Up Your Starter Edition Account.
Chapter 3: Setting Up Your Standard Edition Account.
Part II: Launching Your AdWords Campaign.
Chapter 4: Discovering Your Online Market.
Chapter 5: Choosing the Right Keywords.
Chapter 6: Writing Magnetic Ads.
Part III: Managing Your AdWords Campaigns.
Chapter 7: Deciding Where and When to Show Your Ads.
Chapter 8: Improving Your Campaigns through Keyword Management.
Chapter 9: Getting It Done with AdWords Tools.
Part IV: Converting Clicks to Clink.
Chapter 10: Giving Your Customer a Soft Landing on Your Web Site.
Chapter 11: Following Up with Your Prospects .
Chapter 12: Building a “Climb the Ladder” Web Site.
Part V: Testing Your Strategies and Tracking Your Results.
Chapter 13: How You Can’t Help Becoming an Advertising Genius.
Chapter 14: Slashing Your Costs with Conversion Tracking.
Chapter 15: Making More Sales with Google Analytics.
Part VI: The Part of Tens.
Chapter 16: The Ten Most Serious AdWords Beginner’s Mistakes.
Chapter 17: Ten AdWords Case Studies.
Index.
About the Author
Howie Jacobson, PhD, is an Internet marketing strategist who specializes in
helping his clients use Google AdWords successfully. He creates direct marketing
courses and conducts training sessions on AdWords.
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