View Larger Image	Cristian Darie, Jaimie Sirovich Wrox Press, Paperback, Published August 2007, 450 pages, ISBN 0470131470
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• Web Design/Development : ASP.NET
• Web Design/Development : Web Development
• * Series - Int/Adv Users : Wrox Professional

• Wrox Press

As search engines have matured, they have moved away from simply relying on meta tags, keywords, and static page copy to establish their results. They now rely on XML data that is rendered dynamically, incoming links and numerous other factors that are inherently built into the architecture of sites. Additionally, as sites become more sophisticated, URLs, HTML, and CSS can become muddled an interfere with searchabiltiy. Web Services can scatter data throughout numerous other sites. Search Engine Optimization is no longer the job of a site manager or marketing staff, it must be built into the site from its inception. Professional Search Engine Optimization with ASP.NET provides ASP.NET developers with the information they need to avoid common pitfalls and the tips to incorporate in site development to assure that their site achieves optimal search ranking.

Topics include:

• Building SEO-Friendly URLs
• Using the HTTP Status Codes
• Avoiding Duplicate Content Problems
• SEO-Aware Presentation: HTML, JavaScript, and CSS
• SEO Using Web Syndication
• Speeding Up Indexing with Sitemaps
• Spam Penalties
• IP Cloaking, Geo-Targeting, and IP Delivery
• Foreign Language SEO
• Retrofitting an Existing site for SEO

Table of Contents

1. You: Programmer and Search Engine Marketer.

2. A Primer in Basic SEO.

3. Provocative SE-Friendly URLs.

4. Content Relocation and HTTP Status Codes.

5. Duplicate Content.

6. SE-Friendly HTML and JavaScript.

7. Web Feeds and Social Bookmarking.

8. Black Hat SEO.

9. Sitemaps.

10. Link Bait.

11. IP Cloaking, Geo-Targeting, and IP Delivery.

12. Foreign Language SEO.

13. Coping with Technical Issues.

14. Case Study: Building an e-Commerce Catalog.

15. Site Clinic: So You Have a Web Site?

Appendix. Simple Regular Expressions.

Glossary.

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