Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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Maybe you’re a great programmer or IT professional, but marketing isn’t
your thing. Or perhaps you’re a tech-savvy search engine marketer who wants
a peek under the hood of a search engine optimized web site. Search engine marketing
is a field where technology and marketing are both critical and interdependent,
because small changes in the implementation of a web site can make you or break
you in search engine rankings. Furthermore, the fusion of technology and marketing
know-how can create web site features that attract more visitors.
The mission of this book is to help web developers create web sites that rank
well with the major search engines, and to teach search engine marketers how
to use technology to their advantage. We assert that neither marketing nor IT
can exist in a vacuum, and it is essential that they not see themselves as opposing
forces in an organization. They must work together. This book aims to educate
both sides in that regard.
Table of Contents
Acknowledgments.
Introduction.
Chapter 1: You: Programmer and Search Engine Marketer.
Chapter 2: A Primer in Basic SEO.
Chapter 3: Provocative SE-Friendly URLs.
Chapter 4: Content Relocation and HTTP Status Codes.
Chapter 5: Duplicate Content.
Chapter 6: SE-Friendly HTML and JavaScript.
Chapter 7: Web Feeds and Social Bookmarking.
Chapter 8: Black Hat SEO.
Chapter 9: Sitemaps.
Chapter 10: Link Bait.
Chapter 11: Cloaking, Geo-Targeting, and IP Delivery.
Chapter 12: Foreign Language SEO.
Chapter 13: Coping with Technical Issues.
Chapter 14: Case Study: Building an E-Commerce Store.
Chapter 15: Site Clinic: So You Have a Web Site?
Chapter 16: WordPress: Creating an SE-Friendly Blog.
Appendix A: Simple Regular Expressions.
Glossary.
Index.
About the Authors
Jaimie Sirovich is a search engine marketing consultant. He works with his
clients to build them powerful online presences. Officially Jaimie is a computer
programmer, but he claims to enjoy marketing much more. He graduated from Stevens
Institute of Technology with a BS in Computer Science. He worked under Barry
Schwartz at RustyBrick, Inc., as lead programmer on e-commerce projects until
2005. At present, Jaimie consults for several organizations and administrates
the popular search engine marketing blog, SEOEgghead.com.
Cristian Darie is a software engineer with experience in a wide range of modern
technologies, and the author of numerous books and tutorials on AJAX, ASP.NET,
PHP, SQL, and related areas. Cristian currently lives in Bucharest, Romania,
studying distributed application architectures for his PhD. He’s getting
involved with various commercial and research projects, and when not planning
to buy Google, he enjoys his bit of social life. If you want to say “Hi,”
you can reach Cristian through his personal web site at http://www.cristiandarie.ro.
Customer Reviews
Customer Reviews: 1 Average Customer Rating: Jun 4, 2007
I truly recommend this book
The SEO world is tough. There is a ton to read on the web, but can be quite difficult to wrap it all together since there are chunks of information everywhere.
A Developers Guide to SEO is the perfect book that combines all the core pieces together in one read. I will for sure be using this book as a daily reference, just the other day I was moving some of our html files to different directories and referred back to the chapter on HTTP Status Code for a quick refresher.
I truly recommend this book and I promise you that you will not be disappointed even if you feel you know all the SEO tricks.
Wade Willett
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