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The Moment It Clicks: Photography Secrets From One of the World's Top Shooters View Larger Image | Joe McNally
New Riders Publishing, Paperback, Published January 2008, 256 pages, ISBN 0321544080 | List Price: $54.99
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The First Book With One Foot on the Coffee Table, and One Foot in the Classroom
Joe McNally, one of the world’s top pro digital photographers, whose celebrated
work has graced the pages of Sports Illustrated, Time, and National Geographic
(to name a few), breaks new ground by doing something no photography book has
ever done—blending the rich, stunning images and elegant layout of a coffee-table
book with the invaluable training, no-nonsense insights, and photography secrets
usually found only in those rare, best-of-breed educational books.
When Joe’s not on assignment for the biggest-name magazines and Fortune
500 clients, he’s in the classroom teaching location lighting, environmental
portraiture, and how to “get the shot” at workshops around the world.
These on-location workshops are usually reserved for a handful of photographers
each year, but now you can learn the same techniques that Joe shares in his
seminars and lectures in a book that brings Joe’s sessions to life.
What makes the book so unique is the “triangle of learning” where
(1) Joe distills the concept down to one brief sentence. It usually starts with
something like, “An editor at National Geographic once told me…”
and then he shares one of those hard-earned tricks of the trade that you only
get from spending a lifetime behind the lens. Then, (2) on the facing page is
one of Joe’s brilliant images that perfectly illustrates the technique
(you’ll recognize many of his photos from magazine covers). And (3) you
get the inside story of how that shot was taken, including which equipment he
used (lens, f/stop, lighting, accessories, etc.), along with the challenges
that type of project brings, and how to set up a shot like that of your own.
This book also gives you something more. It inspires. It challenges. It informs.
But perhaps most importantly, it will help you understand photography and the
art of making great photos at a level you never thought possible. This book
is packed with those “Ah ha!” moments—those clever insights that
make it all come together for you. It brings you that wonderful moment when
it suddenly all makes sense—that “moment it clicks.”
About the Author
Joe McNally is an internationally acclaimed photographer, whose career has
spanned 30 years and included assignments in over 50 countries. Although the
majority of his career has been spent shooting for magazines such as Time, Sports
Illustrated, and National Geographic, in the mid-1990s Joe served as Life magazine’s
staff photographer, the first one in 23 years. He also has shot commercial assignments
for Target, Nikon, and Sony, to name a few. Joe is a recipient of the Alfred
Eisenstaedt Award and has been honored by Pictures of the Year International,
World Press Photo, The Art Directors Club, American Photo, Communication Arts,
and Graphis. He conducts numerous workshops around the world as part of his
teaching activities. One of Joe’s most notable projects, Faces of Ground
Zero — Giant Polaroid Collection, has become known as one of the most significant
artistic responses to the tragedy at the World Trade Center.
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