View Larger Image	Robert Hoekman Jr. New Riders Publishing, Paperback, Published April 2008, 264 pages, ISBN 0321535081
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• Web Design/Development : Website Design
• Programming : User Interfaces

• New Riders Publishing

The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, author of Designing the Obvious, presents over 30 stories that illustrate how to put good design principles to work on real-world web application interfaces to make them obvious and compelling. From the first impression to the last, Hoekman takes a think out loud approach to interface design to show us how to look critically at design decisions to ensure that human beings, the kind that make mistakes and do things we don't expect, can walk away from our software feeling productive, respected, and smart.

About the Author

Robert Hoekman, Jr., is the founder of Miskeeto, a product development and Web design consultancy focused on socially-conscious projects that improve the world. He's a passionate and outspoken interaction designer, writer, and user-experience evangelist who has written dozens of articles and has worked with Adobe, Automattic, United Airlines, DoTheRightThing.com, Go Daddy Software, and countless others to create superior user experiences for a wide range of audiences. He also gives in-house training sessions and speaks regularly at industry events like Adobe MAX, Flashforward, SxSW, Future of Web Design, and others.

Robert is the author of the bestselling Designing the Obvious, which focuses on seven guiding principles of great Web-based software and how to leverage them in any real-world project. Learn more about Robert through his blog at rhjr.net.

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