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Designing for the Social Web View Larger Image | Joshua Porter
New Riders Publishing, Paperback, Published April 2008, 192 pages, ISBN 0321534921 | List Price: $40.00
Our Price: $24.75
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How do you create and launch a vibrant social web application that people are
motivated to use? Getting people to participate (and stay participating) is
the key to any web-based strategy, but you have to do more than simply add features.
This book teaches you how. By using real world examples and a bit of social
psychology theory, this book provides a solid foundation for designing your
next great web application.
Packed full of information and best practices, this book will show you:
• How to distinguish between different types of social web applications
and the design challenges of each
• The core reasons why people participate online, as individuals and as
groups
• How to prevent the Cold Start Problem -- when you build it…and they
don’t come.
• How viral sharing works on sites like YouTube, Facebook, and Flickr
• How to avoid PR nightmares that have plagued companies like Dell and
Walmart
• How to design for first-time users
• How to grow your social web application from zero users to 1000, and
beyond
About the Author
Massachusetts-based Joshua Porter is a usability consultant and web designer
whose experience includes five years at world-renowned User Interface Engineering.
He's the founder of Bokardo Design, a design company focused exclusively on
social design and is the publisher of the popular social design site, Bokardo.com.
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