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Building Findable Websites: Web Standards, SEO, and Beyond View Larger Image | Aarron Walter
New Riders Publishing, Paperback, Published February 2008, 240 pages, ISBN 0321526287 | List Price: $39.99
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This is not another SEO book written for marketing professionals. Between these
covers you’ll find practical advice and examples for people who build websites
aiming to reach their target audience. Each chapter will introduce you to best
practices and fresh perspectives on how to accomplish these simple, yet indispensable
goals:
• Help more people find your site
• Help users find content within your site
• Encourage return visits
The path this book travels passes through the villages of Web standards, accessibility,
and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll
find the big ideas behind these technologies and real world examples, illustrating
that you don’t have to compromise the user experience to create search
engine friendly, findable websites.
Although this book illuminates a broad range of findability strategies, one
common theme pervades:
Web standards + compelling content = improved findability = more successful
sites
You’ll find even more findability guidance on the book’s companion
website (http://buildingfindablewebsites.com) including 5 bonus chapters.
About the Author
Since 1999 Aarron Walter has been teaching a variety of courses on Interactive
Design at colleges in the US including Temple University, the University of
Georgia, and The Art Institute of Atlanta. Topics of his courses include findability,
nonlinear narrative, perceptual interfacing, history of communication media,
user-centered interface design, dynamic web applications, and more (full course
listing at http://aarronwalter.com/teaching/). From time to time Aarron also
writes articles about web development for online publications including SitePoint.com
and DMXZone.com.
Aarron is the author of Building Findable Web Sites: Web Standards SEO and
Beyond, which provides web developers practical, standards-compliant solutions
that will drive traffic to their site, help their audience discover new content,
and encourage return traffic.
When he's not teaching or writing, Aarron runs an independent consultancy in
Athens, GA, that plans, designs, and builds user- centered web sites and content
management systems for clients in the Southeast.
He regularly blogs, builds, and shares things at aarronwalter.com.
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