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Before and After Graphics for Business View Larger Image | John McWade
Peachpit Press, Paperback, Published April 2005, 197 pages, ISBN 0321334159 | List Price: $34.99
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As the founder of the very first desktop publishing company (PageLab) and the
publisher of Before and After magazine, John McWade knows graphics. He also knows
business–and the depth of that knowledge comes through in every page of this
handsome primer on creating effective business graphics! In these pages, a master
of the medium shows you how to use today's tools to create business graphics that
communicate your business's identity in a variety of forms. From creating charts,
graphs, calendars, and maps to designing newsletters, creating various types of
stationery, coming up with an identity, using photos to convey a message, and
creating gift certificates, Yellow Pages ads, coupons, forms, and more, this elegantly
designed volume shows you how to present your business to the world graphically.
Best of all, you'll discover how to think visually–ensuring that your perceptions
of your business are the world's perception of your business through the effective
use of business graphics.
About the Author
Designer, teacher, and author John McWade has been at the forefront
of the graphic design and desktop publishing worlds for several decades. The
very first beta user of the desktop publishing program Aldus PageMaker, he went
on to found the first desktop publishing company, PageLab, to take advantage
of the new tools. With his partner Gaye McWade, he founded the acclaimed Before
and After magazine.
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