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The Tipping Point: How Little Things Can Make a Big Difference View Larger Image | Malcolm Gladwell
Back Bay Books, Paperback, Published January 2002, 301 pages, ISBN 0316346624 | List Price: $14.95
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The tipping point is that magic moment when an idea, trend, or social behavior
crosses a threshold, tips, and spreads like wildfire. Just as a single sick
person can start an epidemic of the flu, so too can a small but precisely targeted
push cause a fashion trend, the popularity of a new product, or a drop in the
crime rate.
This bestselling book, in which Malcolm Gladwell brilliantly illuminates the
tipping point phenomenon, is already changing the way people throughout the
world think about selling products and disseminating ideas.
About the Author
Malcolm Gladwell was born in 1963 in England, and grew up in Canada. He graduated
with a degree in history from the University of Toronto in 1984.
From 1987 to 1996, he was a reporter for The Washington Post, first
as a science writer and then as New York City bureau chief. Since 1996, he has
been a staff writer for The New Yorker magazine.
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