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Before and After Page Design View Larger Image | John McWade
Peachpit Press, Paperback, Published December 2003, 195 pages, ISBN 020179537X | List Price: $34.99
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Before and
After magazine's focus on clarity and simplicity and its insistence on approaching
design not as mere decoration but as an essential form of communication have
won it legions of fans. If you're among them, you'll welcome the first book
from B and A's founder and publisher. John McWade walks his own talk,
bringing you a beautifully clear, cohesive, and elegant primer on page design.
You'll learn by example how to design single-page and multi-page publications,
brochures, and advertisements, applying the principles design professionals
live by. You'll also learn how to choose the right font for your project, why
one typeface works better than another, and lots more. Best of all, you'll discover
how to think visually--transforming the images in your head into documents that
communicate effectively on the page.
Table of Contents
Newsletters
& Newspapers.
Brochures.
Fliers & Mailers.
Advertising.
Stationery.
Business Documents.
About the Author
Designer, teacher,
and author John McWade has been at the forefront of the graphic design
and desktop publishing worlds for several decades. The very first beta user
of the desktop publishing program Aldus PageMaker, he went on to found the first
desktop publishing company, PageLab, to take advantage of the new tools. With
his partner Gaye McWade, he founded the acclaimed Before and After magazine.
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