Table of Contents
1. Type Is Everywhere.
Type exists. It is a fundamental part of
our lives. These simple facts are essential to understanding how to communicate
more effectively.
2. What Is Type?
Between type's past and its future, our
present understanding of type is rooted in who we are and how we communicate.
Type is a living entity integrated into society's moods and trends.
3. Looking at Type.
Training the eye to recognize type begins
with familiar elements on the page. Looking at both a typeface's basic shape
and its finest details is the first step toward understanding how type works.
4. Type with a Purpose.
Choosing typefaces for a particular purpose
need not be more intimidating than planning your wardrobe. Matching an appropriate
typeface with the right task is easy.
5. Type Builds Character.
Understanding the tone, or feeling, of text
is essential in determining what typeface to use, and how it might be arranged
on the page.
6. Types of Type.
Basic characteristics of typefaces, once
understood, can eliminate difficulty with typeface identification. Simple
distinctions among typefaces are best understood by analogy to human counterparts.
7. How It Works.
Legible, readable type depends on a few
basic principles: space between individual letters and around words. Choosing
the right typeface for the right text also means using the right spacing.
8. Putting It to Work.
Considering where type is going to live
and work will determine its effectiveness. Simple rules of placement create
practical page layouts.
9. There Is No Bad Type.
Type is a basic element of communication.
As the means of communicating changes, type evolves in unique and lively
ways.
10. Final Form.
Bibliography, list of typefaces, index.
