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Books Co-Authored by Gradiva and Jennifer:




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Are you looking to learn more about search engine optimization? This is a great place to start! Meet the Brains, authors of a a down-to-earth, common sense approach to SEO for busy people.

Gradiva Couzin (The Left Brain)
Gradiva Couzin has been working in search marketing since its early days in 1998. Since then, she has improved the search presence of organizations ranging from small businesses working on a shoestring to Fortune 500 companies. Her SEO strategy creates win-win solutions by improving the match between searchers and websites. With a history as a civil engineer and experience in website and database development, Gradiva enjoys the technical side of SEO and loves to facilitate communication between techie and non-techie types. She is also an accomplished artist, painting oil portraits on commission. Gradiva lives and works in San Francisco’s Bernal Heights with her husband and two small children.


Jennifer Grappone (The Right Brain) Jennifer Grappone is a Los Angeles-based search marketing consultant whose work has resulted in many targeted hits and happy clients in various industries including media, entertainment, software, and human resources. Starting out as a writer/producer/director of industrial and corporate videos, Jennifer followed the dot-com boom and became a project manager for large-scale web development projects before working exclusively in SEO in 2000. Jennifer advocates a holistic approach to SEO, one that combines elements of good writing, usability, search-friendly site design, and link building. You can often find Jennifer hunched over a laptop in any number of wireless cafes in Northeast LA. Stop by and say hello!


Gradiva and Jennifer's favorite books:
(We have to be honest that we don't read many tech books. Maybe this is why our book has been so well-received by non-techies.)

Don't Make Me Think: A Common Sense Approach to Web Usability
by Steven Krug
New Riders Publishing
ISBN 0321344758
August 2005


Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
by Mike Moran, Bill Hunt
IBM Press
ISBN 0131852922
July 2005


FileMaker 8 Functions and Scripts Desk Reference
by Scott Love, Steve Lane, and Bob Bowers
Que
ISBN 0789735113
February 2006


CSS Mastery: Advanced Web Standards Solutions
by Andy Budd, Simon Collison, Cameron Moll
friends of ED
ISBN 1590596145
February 2006


Designing Web Graphics .4: The Definitive Guide to Web Design & Development
by Lynda Weinman
New Riders Publishing
ISBN 0735710791
December 2002


Wireless, Inc
by Craig Settles
American Management Association
ISBN 0814407250
June 2002


Devil in the Details: Scenes from an Obsessive Girlhood
by Jennifer Traig
Little, Brown and Company
ISBN 0316158771
September 2004


You Shall Know Our Velocity
by Dave Eggers
McSweeney's Books
ISBN 0970335555
September 2002


Junky
by William S. Burroughs
Penguin
ISBN 0142003166
50th Annv edition April 2003


Into the Wild
by Jon Krakauer
Anchor
ISBN 0385486804
January 1997